Resources Library by ANA

A healthy dose of normality

This presentation demonstrates that most patient research may at best be dumbing down what we can potentially understand and at its worst reaching the wrong conclusions. The implication is that a different approach is needed and this presentation...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster

Author: Andrew Vincent

March 3, 2010

Sustainability as a monetary brand value

This presentation describes the results of basic research regarding the relation between sustainability and brands in general and the relevance of sustainability for brand equity in particular. The understanding of social comparison processes and the...

Catalogue: Congress 2009: Leading The Way

Author: Stephan Götze

September 22, 2009

From fragrance to experience

This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of “artificial” and “chemical”. the current revolution undergoing domestic cleaning products is only an...

Catalogue: Fragrance 2007

Authors: Tiziana Traldi, Sabrina Donzelli

Company: Future Concept Lab s.r.l.

November 14, 2007

Stock market activity

This paper shows how methods traditionally used by market researchers have potential application to understand and predict stated future shareholder behavior in the stock market. The market researcher makes two distinct contributions to this new...

Catalogue: Congress 2006: Foresight

Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Don Lowry

Company: Moskowitz Jacobs Inc.

September 17, 2006

Do producers and consumers speak the same language?

Multi-national communication is a standard practice in the fragrance industry. But how are multi-national messages perceived in local markets? The paper examines the phenomenon of female fragrance advertising from two sides: what producers presented...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Maria Papanthymou

March 16, 2003

Mobile content services from customers' point of view

The paper is an example of researching and handling content services in Eurotel Prague. The strong role of substitutes, primarily the Internet, and limited capability of current hardware represent the main limitations for mobile content services...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002

Author: Lenka Silerová

October 20, 2002

That's where ads are at

An implicit assessment strategy is outlined as a new method for the assessment of advertising and branding effects. It significantly extends currently available methods by allowing quick, easy, and unbiased access to people's unconsciously held...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Olaf Hofmann, Christian Stamov Ronagel

Company: SKOPOS

February 3, 2002

Research World (November 2001)

The market research industry in Japan is the fourth largest worldwide and accounts for 8% of global research turnover. Three of the world's largest research companies are headquartered in Tokyo but unlike the other global giants, less than 2% of...

Catalogue: Research World 2001

Author: ESOMAR B.V.

November 1, 2001

Similarity and diversity in European attitudes

This paper draws mainly from the vast amount of qualitative work done for the European Commission since 1986 to provide a better understanding of what Europeans are, how they view Europe and the European Union, and what research reveals more...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Daniel Debomy, Melanie Bortun, Thomas Glaser, Ruben Mohedano

Companies: OPTEM, Data Media Ltd.

October 28, 2001